Zahálka

Zahálka: is a new Prague neighborhood of seven stylish apartment houses. The logo is composed from the first letter of its name Zahálka (which could be translated as Dolce-far-niente) – Z, and a sign. The shape of the letter refers to a puff cushion, a party balloon and other ephemera of relaxation and laziness.

TASKS: LOGO • BRAND IDENTITY • GRAPHIC DESIGN • ADVERTISING CAMPAIGNS